Jay Abraham, Armand Morin… (and a darn good dinner!)

If you were not on the BigSeminar preview call tonight with Armand Morin and Jay Abraham, you missed out on something special.

Jay shared a ton of great tips, advice and strategies!

The best part about the call for me was that I had the privilege of sitting about 3 feet away from Armand in his house while he did his thing on the call!

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For the past few days I’ve been here in Raligh, NC hanging out with Armand and about a dozen other top marketers at a very special, closed door mastermind group.

Tonight a few of us headed over to Armand’s house to have dinner and “talk shop” before his call with Jay.

But if you missed the call with Jay, there still may be hope.

Head over to the BigSeminar website and sign up for the notification list and you may be able…

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Living The 4 Hour Workweek…

img_0819.jpgAlthough he was already part of the NR (New Rich) before he even read the book, my friend James Brausch has done what probably 98% of the people who have read “The 4 Hour Work Week” have not done.

He has embraced the concept of “mini retirements” and has moved his entire family down to Costa Rica for the next two months.

(You can read about his adventures at his blog here: JamesBrausch.com

And rather than do the tourist thing and stay in a hotel in the “Americanized” part of town like most visitors, they have rented a nice little villa right in the heart of a “Tico” (the term Costa Ricans usually refer to themselves as) neighborhood.

Now, I’ve recommended The 4 Hour Workweek to dozens of friends and clients over the past few months. But James is the ONLY one that I know…

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Website Photography? Only One Choice! (Poor Quality Photo’s HURT Conversion!)

seminar-photography.jpgAfter my earlier post on the results I’ve received from using high quality “action shots” on websites, I’ve had a few readers email me and ask me how to get good quality photographs to use on their websites.

My answer is simple. All of the photos used on my website (and many of my client’s sites) are all taken by the same person. (The ONLY person I trust for my sites photos.)

Mary Mazzullo from www.SeminarPhotography.com.

In fact Mary has taken the pictures that just about EVERY top marketer or speaker I know uses on their websites.

As the “Conversion Doctor” I have ample test data that supports the fact that using high quality photo’s can dramatically increase the conversion rates of most websites.

In fact just ONE of the poses Mary took for me has improved the opt-in rate of the page it’s on by over…

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Do Pictures of Women Convert Better Than Pictures of Men?

woman-point.jpgAfter sharing the results of my “Point at Your Opt-in Box” test, one of my blog readers, Jay Jennings (from sonictoolkit.com) asked a great question…

Jay asked…

“I’d like to see the test results of splitting between a guy pointing, and a woman pointing. My hunch is the woman would win out, even if she’s not the “owner” of the site.”

Well… It just so happens that I have actually tested this exact thing several times in several markets. And what I’ve found is this…

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Convert once, get paid over and over…

One of my favorite “business models” is selling subscriptions. Some people call this “continuity”.

The real beauty of this is that you sell something to someone one time, and then you keep getting paid over and over… until they decide to stop the subscription.

Sorta the way your cable company works. Think about it, they got you to sign up and you just keep paying every single month.

Now wouldn’t it be sweet if you were on the OTHER side of that transaction, and you were the one collecting the checks every month?

Well, the REALLY cool thing is that on the Internet it’s EASY to create a business that does EXACTLY that. Just think if you had 100, or 200, or even 1000 people paying you AUTOMATICALLY month after month. That’s a beautiful thing.

Of course, this isn’t a new idea… but in the last few years there are…

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