If you’ve read my blog or newsletter for any length of time you know that I am a fanatical tester.
Yesterday the results of a test I’ve been running came in and I though I would share those results with you.
One of the variables I recently tested was the “product description” that appears on the checkout page for 1ShoppingCart.com based carts.
This was for a special promotion I did for one of my affiliates, offering his subscribers special Live (GotoMeeting based) 1-on-1 website evaluations and conversion rate improvement consultations for only $97…
The control simply said:
“Half Hour Consultation $97.00″.
The test version was more benefit focused:
“Live 30 Minute 1-on-1 Conversion Boosting Website Evaluation $97.00″
This was the only difference between the two versions. The salesletter copy and calls to action were identical. The only variable was the checkout page version visitors…
[...]
Recent Comments