Everyone needs mentors…

Earlier this week, my friend and mentor Michel Fortin, sent me an outstanding complement/testimonial.

Here’s what Michel wrote:

When Eric Graham Speaks,
I Not Only Listen. I Take Notes.

fortin2.jpg“There are few people who fully understand the intricate process of converting more browsers into buyers, and the in’s and out’s of turning more people into profits.

Eric Graham is one such person. When he speaks, I not only listen. I take notes. I learn from Eric. Always. And if you want to learn how to take your web business to the next level and beyond, you should, too.”

-Michel Fortin,

I’m sure over the years I’ve taken far more notes from what Michel has said that he has taken from what I have said. But, I am deeply touched by his glowing endorsement none the less.

I’ve studied Michel’s work and considered him…


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I can improve the conversion rate of ANY website… Guaranteed! (…or I’ll pay YOU $250!)

I’ll Bet You $250 I Can Improve
Your Website’s Conversion Rates”…

Smart marketers and savvy business owners understand the profit boosting power of measuring, knowing and optimizing every step in their sales and conversion process.

Unless you’re continually improving your ability to persuade your visitors to buy, you’re losing ground. With the rapid changes in the eCommerce arena, you’re either growing or you’re dying”… “There just ain’t no third direction!”

The fact that you are even reading my blog tells me one important thing about you… You already understand even a small boost in your conversion rates will produce a huge boost in your income and profits. And… You just know, your website can sell more effectively with right changes here and the right tweaks there.

The question is, do you know which changes and tweaks you need to make?

To help website owners just like you…


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How to Reduce Shopping Cart Abandonment and Improve Conversion Rates By Downselling…

You’re probably familiar with up-selling and cross-selling. Perhaps you even employ these profit boosting tactics in your marketing.

But how about downselling?

After reviewing and evaluating hundreds of websites, I would have to say that less than 1% of all online sellers are using this powerful conversion booster.

And, that’s too bad, because in every single instance where I have tested a strategic and related downsell offer, I’ve seen an improvement in conversion rates. Often a big one!

Also… Downselling is a great way to capture new customers that you would otherwise have lost.

So what is downselling?

Downselling is simply presenting a related, yet lower priced offer to prospective customers who pass on your main offer.

A few ideas for downsell offers include:

  • “¢ Offering a mini version or light version of your product.
  • “¢ Offering a digital only version of your physical information products.
  • “¢ Offer


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Double Opt-in is fine, but DOUBLE OPT-OUT?! Geeesh”…

To keep up to date on the latest techniques and information (and to spy on the conversion and marketing processes of others) I subscribe to a TON of newsletters, ezines and mailing lists.

Well, from time to time (to keep my inbox borderline manageable) I go through and unsubscribe from any lists that are not sending quality information.

I just got this response when I clicked the unsubscribe link in an email from one such list:

Your email address ‘xxxx@xxxxxxx.com’ has been submitted to be unsubscribed from the ‘webnetlist’ mailing list.

This unsubscribe command requires your confirmation that you want to be unsubscribed.

To confirm that you do want to unsubscribe, reply to this message so that the words “ok 4885157” appear somewhere on the subject line.

Make sure that your reply message is addressed to

You will receive notification that your confirmation has been received, and


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