Who The Heck is {FirstName}?!?

hello-my-name-is-150Yesterday I made a blunder with an email I sent out to my list announcing my latest blog post.

Actually I made 2 mistakes…

My first mistake was trying to send the broadcast myself. I should have let one of my assistants or outsourcers send it.

The second mistake was I didn’t follow my own checklist and procedure.

The result of these 2 mistakes was an email with the following subject line:

Is this keeping you broke {firstname}?

Yep… The dreaded {firstname} in the subject line, without actually merging the personalization into the email broadcast.

Doh!

Way to make my subscribers feel special… NOT!

And the funny thing is I should know better.

As a pilot, I know the critical importance of following a checklist every single time. No matter how many times you’ve done a certain task, if you don’t follow the checklist you are open to…

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Discover The 19 Critical Elements of a Winning Sales Letter! (FREE Video…)

free-vid-ericHere is another video I recorded for one of my email coaching clients.

But because I know that many of my readers struggle with writing their own sales copy, I thought I’d share it with you too!

In this video I walk you through a PDF I created that outlines all of the elements that make up a good sales letter, from the pre-headline down to the final P.S.

I’ve extensively tested all of the different elements in this Sample Sales Letter Flow Formula, down to even their placement on the page and in the copy.

For example does showing your guarantee BEFORE your bonuses converts better?

How about price? When should you present the price and what kind of copy should you use to justify the price?

I cover all of that and more in this free 54+ Minute video.

By going through this video (and the PDF…

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How to Boost Conversion Rates at 1ShoppingCart by up to 20% in Under 60 Seconds!

One of my coaching clients read my last post, Do Coupon Codes INCREASE Checkout Abandonment?, asked me a question about how to turn off the coupon code field when using 1ShoppingCart (the shopping cart system I currently use.)

So I recorded him a quick video showing how to do it, and I figured it may be of help to you as well!

So enjoy:

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Do Coupon Codes INCREASE Checkout Abandonment?

couponsIt seems like a lot of my recent blog posts are coming out of the “Conversion Tips”, I’m posting to Twitter.

(Click here to follow me on Twitter.)

One of my recent Conversion Tips, that I received a ton of questions about was the following…

“Conversion Tip: Turn the “Coupon Code” field off in your checkout process. It usually INCREASES Cart abandonment.”

Many people asked me WHY having a coupon code field in their checkout process could actually increase shopping cart abandonment?

There are actually several reasons I recommend against having a coupon code field in your shopping cart.

The first reason comes out of observations I’ve made during usability testing. When I conduct usability tests for clients, we recruit actual people to navigate the client’s website and try and perform certain tasks to identify points of failure in the navigation process and user experience.

A behavior I’ve observed…

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We Hate Spam (and our optin rate) As Much As You Do…

As I often do, I posted one of my “Conversion Tips” to Twitter today, and the response was fantastic and I got a ton of re-tweets!

This was the tip:

Conversion Tip: The words “We Hate Spam” near your optin button actually HURTS optin rates in most tests.

Several people asked me to expand on the tip, so here it goes…

I’m not sure who started it, but it’s everywhere. (I probably still have it on a few of my own sites.)

“We Hate Spam as Much As You Do!”

That’s the statement near the submit button on websites all over the net.

In fact, according to Google, the phrase “we hate spam as much as you do” is found on over 2,000,000 pages.

People see other websites using the phrase, assume it must work and paste it on their own site.

But guess what?…

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