“OFFICES ARE DANGEROUS AND CAUSE CONSTIPATION!”

I recently participated in a discussion at Michel Fortin’s Copy Writers Board about the Pro’s and Con’s of consultants and copywriters working from a home office vs. leasing office space away from home. Alan Forrest Smith posted a comment that I just had to share with you… [...]

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Category: Copywriting
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Leading eCommerce Consultant Admits You Should Only Listen to One Real Expert! (And it’s not him”…)

With dozens of so-called guru’s, consultants and experts ready and willing to give you (or charge you for) their advice, there is actually only one person you should listen to on a regular basis. Only one! (And it’s not who you think…) [...]

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Category: Conversion Rate Improvement, Copywriting, Testing and Tracking, Web Usability
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How One Word Or Even One Letter Can Boost Conversion Rates By Over 400%!

While reviewing the data of one of my consulting clients Google Adwords campaigns I stumbled across a few hard to explain results that perfectly illustrate the very large effect small differences can have on conversion rates. [...]

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Category: Conversion Rate Improvement, Copywriting, Landing Page Conversion, Online Marketing, Pay Per Click Conversion, Podcasts, Testing and Tracking, Traffic Quality, Web Analytics
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