 Here is another video I recorded for one of my email coaching clients.
But because I know that many of my readers struggle with writing their own sales copy, I thought I’d share it with you too!
In this video I walk you through a PDF I created that outlines all of the elements that make up a good sales letter, from the pre-headline down to the final P.S.
I’ve extensively tested all of the different elements in this Sample Sales Letter Flow Formula, down to even their placement on the page and in the copy.
For example does showing your guarantee BEFORE your bonuses converts better?
How about price? When should you present the price and what kind of copy should you use to justify the price?
I cover all of that and more in this free 54+ Minute video.
By going through this video (and the PDF…
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As I often do, I posted one of my “Conversion Tips” to Twitter today, and the response was fantastic and I got a ton of re-tweets!
This was the tip:
Conversion Tip: The words “We Hate Spam” near your optin button actually HURTS optin rates in most tests.
Several people asked me to expand on the tip, so here it goes…
I’m not sure who started it, but it’s everywhere. (I probably still have it on a few of my own sites.)
“We Hate Spam as Much As You Do!”
That’s the statement near the submit button on websites all over the net.
In fact, according to Google, the phrase “we hate spam as much as you do” is found on over 2,000,000 pages.
People see other websites using the phrase, assume it must work and paste it on their own site.
But guess what?…
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 I recently recorded this video for one of my email coaching clients (along with a couple others that I’m NOT going to share.)
But it turned out so good that I thought I’d share it with you too!
In this video I walk you through a pre-copywriting worksheet I fill out every single time I am going to be writing any kind of sales copy.
This includes writing full salesletters for my own business or for my clients, creating sales videos, webinars and even live speaking engagements where I have an offer at the end.
Now, some people know that I’m almost obsessive about creating checklists and procedures for just about EVERYTHING I do in my business.
But if you want to achieve maximum results in your own business you need to develop checklists and procedures for everything YOU do as well.
By going through this pre-copywriting procedure, the quality…
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The video below shows you exactly how to double your sales by focusing on the 3 key “leverage points” in ANY online business.
Go ahead and watch it right now!
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Click Here NOW to Watch Part 2!
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 The feedback and response I got to my recent “My Squeeze Pages Suck” video was great.
… At least MOST of it.
While I got dozens of great emails from folks telling me they liked the video, I did get one not-so-nice email that I got a chuckle out of.
In my email and video I talked about running tests to increase the “opt-in” rate of your landing pages.
Well here is the reply I got from one subscriber:
“Isn’t the word………..”option”??? Just wondered!!!
Guess your “optins” suck because maybe,,,,,,,,you can’t even spell properly?????”
LOL… Of course any true online marketer knows that an “Opt-In” happens when somebody OPTS INto your email list. I guess they have the “option” not to “opt-in”… 
But as humorous as this example was (at least to me), it does contain a valuable marketing lesson.
And that…
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