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Archive for the 'Building Trust' Category

Do Pictures of Women Convert Better Than Pictures of Men?

Friday, August 31st, 2007

After sharing the results of my “Point at Your Opt-in Box” test, one of my blog readers, Jay Jennings (from sonictoolkit.com) asked a great question…
Jay asked…
“I’d like to see the test results of splitting between a guy pointing, and a woman pointing. My hunch is the woman would win out, even if she’s not the […]

Popularity: 30% [?]

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I’ll Take MY Girls Over The Rich Jerk’s Girls Any Day of The Week…

Friday, June 29th, 2007

We recently had a family emergency that has helped me keep things in perspective..
My 3 year old daughter was playing with her big sisters and wound up getting a rather bad head injury.
In fact it was so bad that we had to take her to the hospital emergency room. She had a large gash […]

Popularity: 12% [?]

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To Build Trust Online You Must FIRST Be Trustworthy!

Saturday, June 23rd, 2007

One of the core principles in my conversion rate optimization process is building trust with website visitors.
Usually in working with new clients, when I bring up the concept of online trust building, the questions I get are centered around logos and seals to add, copywriting changes to make and other trust building tactics.
And that’s fine… […]

Popularity: 9% [?]

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Taking the Hacker Safe Conversion Boost to the Next Level…

Friday, June 22nd, 2007

In yesterday’s post I shared with you some of the outstanding results my clients and I have been seeing by using the Hacker Safe Logo.
The logo is a huge trust builder, gives you a PR 7 backlink and actually helps make your server more secure.
However, even though the logo does give a nice […]

Popularity: 15% [?]

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Can an Affiliate Link Invalidate Split Test Results?

Friday, June 22nd, 2007

And as a couple smart and observant readers noticed in my last post, www.HackerSafeLogo.com is of course my personal affiliate URL.
I’ll be the first one to admit I’m a hard core capitalist. I believe in making money and teaching others to make MORE money. I earn a very good living online and one […]

Popularity: 6% [?]

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