Archive for the 'Building Trust' Category
Friday, August 31st, 2007
After sharing the results of my “Point at Your Opt-in Box” test, one of my blog readers, Jay Jennings (from sonictoolkit.com) asked a great question…
Jay asked…
“I’d like to see the test results of splitting between a guy pointing, and a woman pointing. My hunch is the woman would win out, even if she’s not the […]
Popularity: 30% [?]
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Posted in Building Trust, Conversion Rate Improvement, Landing Page Conversion, Marketing, Multivariate Testing, Online Marketing, Online Merchandising, Split Testing, Testing and Tracking, Web Analytics, Website Design | 4 Comments »
Friday, June 29th, 2007
We recently had a family emergency that has helped me keep things in perspective..
My 3 year old daughter was playing with her big sisters and wound up getting a rather bad head injury.
In fact it was so bad that we had to take her to the hospital emergency room. She had a large gash […]
Popularity: 12% [?]
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Posted in Building Trust, Marketing, Offline Marketing, Online Marketing, Recomended Blogs, Success and Mindset | 5 Comments »
Saturday, June 23rd, 2007
One of the core principles in my conversion rate optimization process is building trust with website visitors.
Usually in working with new clients, when I bring up the concept of online trust building, the questions I get are centered around logos and seals to add, copywriting changes to make and other trust building tactics.
And that’s fine… […]
Popularity: 9% [?]
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Posted in Building Trust, Conversion Rate Improvement, Copywriting, Landing Page Conversion, Marketing, Offline Marketing, Online Marketing, Recomended Blogs, Success and Mindset | No Comments »
Friday, June 22nd, 2007
In yesterday’s post I shared with you some of the outstanding results my clients and I have been seeing by using the Hacker Safe Logo.
The logo is a huge trust builder, gives you a PR 7 backlink and actually helps make your server more secure.
However, even though the logo does give a nice […]
Popularity: 15% [?]
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Posted in Building Trust, Conversion Rate Improvement, Landing Page Conversion, Multivariate Testing, Online Marketing, Split Testing, Testing and Tracking, Usability Testing, Web Analytics, Web Usability, Website Design | 2 Comments »
Friday, June 22nd, 2007
And as a couple smart and observant readers noticed in my last post, www.HackerSafeLogo.com is of course my personal affiliate URL.
I’ll be the first one to admit I’m a hard core capitalist. I believe in making money and teaching others to make MORE money. I earn a very good living online and one […]
Popularity: 6% [?]
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Posted in Affiliate Conversion, Building Trust, Landing Page Conversion, Multivariate Testing, Online Marketing, Success and Mindset, Testing and Tracking | 4 Comments »