Improving Conversion Rates: The Best Investment You Can Make In Your Web Site.

Niche after niche and industry after industry have proven that once a marketer with an obsession for maximizing traffic conversion enters the niche, its “game over” for the existing websites in that market that don’t adapt… […]

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Steve Irwin (The Crocodile Hunter) “…an Absolutely Brilliant Marketer!

Steve Irwin The Croc Hunter

My daughters and I loved watching The Crocodile Hunter. Steve’s Passion and enthusiasm for wildlife conservation were unmatched. But in addition to being a masterful entertainer and educator. Steve Irwin was also a brilliant marketer.

Instinctively he knew that to spread his message of conservation, he needed to first grab his audience by the eyeballs and get their attention.

A skilled showman and communicator, he could make the most mundane animals appear deadly and interesting. Captivating his audience by building suspense and tension that kept them riveted to his message.

With his hyper-animated presentation, colorful language (he introduced the world to his very Aussie catch phrase "Crikey") and unwaveringly khaki wardrobe he created a consistent and memorable personal brand. He was his own, walking talking USP (unique selling proposition.)

While many wanabes and knock-offs tried to copy his adventurous style and antics none of them ever came close…


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I am sick and tried of “Internet Marketing Gurus”…

If you have been selling your products or services online for any length of time you have no doubt run across many of the popular online marketing “gurus”.

(I personally hate the word “guru”. I prefer “expert” or “advisor”, but “guru” is used so frequently online I’ve decided to use it in this post”…)

Unfortunately many of the self-proclaimed “gurus” found online have never sold ANYTHING online other than their information products about how to make money online selling information products.

One of the main reasons that 95% of my business and websites target niches far removed from the “how to make money online” crowd is because, much of the marketing I see in the “Internet Marketing” niche is almost incestuous in nature.

You have internet marketers hyping products to internet marketers on how to hype products to other internet marketers. It would be almost laughable if good, hard working…


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Another Great Reason To Shop Online This Christmas Season… SAFETY!

With reports coming in nationwide of holiday shoppers being pushed, shoved, trampled and even getting into fist fights, e-Commerce and online shopping is looking like an even better solution to your holiday shopping needs! […]

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How a Blackbelt Got Raped By a Bunch of NERDS!

I’ve got to tell you a funny story that happened to me recently… A few weeks ago, I was playing golf with a friend of mine who owns a chain of martial arts studios. While we were playing he began telling me about how he had just spent over $50,000 having a website designed to promote his business. […]

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