As I mentioned in one of my latest blog posts, something I try and do at the end of each year is take 3 or 4 days, lock myself up in a hotel and conduct what I call my “goal setting retreat”.
During these sessions, I review the previous 12 months and plan out my business (and life) strategy for the next 12 months.
These periods have often been some of the highest leverage and ROI activities I’ve ever engaged in.
Several of my biggest businesses and jumps in income, and dramatic changes in my lifestyle have come out of these multi-day planning sessions.
One of the key activities in my goal setting retreat is laying out my 12 month plan for each of my businesses and companies.
Having a detailed, month-by-month, year long plan for your business creates a level of focus, direction and momentum that you simply cannot get any other [...]
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It seems like a lot of my recent blog posts are coming out of the “Conversion Tips”, I’m posting to Twitter.
(Click here to follow me on Twitter.)
One of my recent Conversion Tips, that I received a ton of questions about was the following…
“Conversion Tip: Turn the “Coupon Code” field off in your checkout process. It usually INCREASES Cart abandonment.”
Many people asked me WHY having a coupon code field in their checkout process could actually increase shopping cart abandonment?
There are actually several reasons I recommend against having a coupon code field in your shopping cart.
The first reason comes out of observations I’ve made during usability testing. When I conduct usability tests for clients, we recruit actual people to navigate the client’s website and try and perform certain tasks to identify points of failure in the navigation process and user experience.
A behavior I’ve observed in multiple usability tests is website [...]
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The feedback and response I got to my recent “My Squeeze Pages Suck” video was great.
… At least MOST of it.
While I got dozens of great emails from folks telling me they liked the video, I did get one not-so-nice email that I got a chuckle out of.
In my email and video I talked about running tests to increase the “opt-in” rate of your landing pages.
Well here is the reply I got from one subscriber:
“Isn’t the word………..”option”??? Just wondered!!!
Guess your “optins” suck because maybe,,,,,,,,you can’t even spell properly?????”
LOL… Of course any true online marketer knows that an “Opt-In” happens when somebody OPTS INto your email list. I guess they have the “option” not to “opt-in”… 
But as humorous as this example was (at least to me), it does contain a valuable marketing lesson.
And that is this…
When trying to communicate or persuade, you should never take for granted that your [...]
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I just wanted to tell you about something one of my clients just did…
A few months ago he took me up on an offer to spend the full day with me for a VERY discounted rate.
Part of that deal was that he got the rights to record all or part of the day and sell it as a product (and keep 100% of the profits.)
Well… Guess what? This guy actually took action and did it!
He set aside part of his day with me to record a special video interview where he held my feet to the fire and extracted some of my BEST stuff from me, right there on camera.
His name is Fred Black, and he got me to share some stuff that I’ve NEVER shared before in public.
And Fred has just released the full video in DVD format.
http://www.MastersOfOnlineIncome.com/
On this DVD he got me to share EXACTLY, step by [...]
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Most online marketing guru’s “talk” about the importance of surveying your target market, but have you noticed how few actually DO IT?
Well if you’ve been following me for very long at all, you know that I don’t teach anything that I don’t actually do myself.
(I’m a big believer in practicing what I preach!)
So I’ve put together a brief survey to help me better serve you
and meet your needs.
http://CRDoc.me/survey
It should only take you about 10 minutes to fill out, and when
you complete the survey, you can apply for a free 20 minute
strategy session with me personally.
I normally charge $1,000 per hour for phone consultation, so this
20 minute session is VERY valuable.
Fill out the survey and get YOUR strategy session here:
==> http://CRDoc.me/survey
Thanks,
Eric
P.S. – This is a valuable survey to go through just to SWIPE my
questions… Ask YOUR readers these same questions and the info
you gather will be incredibly valuable to you [...]
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