IMPORTANT FREE CONVERSION BOOSTING TIPS CONTAINED! (READ EVERY WORD!)
Yesterday I announced that I was opening up 2 new spots in my Private Platinum Coaching group and I sent an email to a small, handpicked part of my email list.
Here is the video I recorded:
http://www.ConversionDoctor.com/videos/double-sales/
Now I’m not giving you the link to the video today because I want you to join my Platinum group. The spots will probably already be filled by the time you watch the video. (I know 1 of them is gone already…)
But the reason I want you to watch the video is to help you understand the POWER of making what I call an “IQ Test” offer.
The key to high conversion rates is NOT great copy, it’s NOT testing, it’s NOT targeted traffic, it’s NOT making people “know, like, and trust” you…
Yes, all of those things are important and have their place, but at the end of [...]
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As I mentioned in one of my latest blog posts, something I try and do at the end of each year is take 3 or 4 days, lock myself up in a hotel and conduct what I call my “goal setting retreat”.
During these sessions, I review the previous 12 months and plan out my business (and life) strategy for the next 12 months.
These periods have often been some of the highest leverage and ROI activities I’ve ever engaged in.
Several of my biggest businesses and jumps in income, and dramatic changes in my lifestyle have come out of these multi-day planning sessions.
One of the key activities in my goal setting retreat is laying out my 12 month plan for each of my businesses and companies.
Having a detailed, month-by-month, year long plan for your business creates a level of focus, direction and momentum that you simply cannot get any other [...]
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It seems like a lot of my recent blog posts are coming out of the “Conversion Tips”, I’m posting to Twitter.
(Click here to follow me on Twitter.)
One of my recent Conversion Tips, that I received a ton of questions about was the following…
“Conversion Tip: Turn the “Coupon Code” field off in your checkout process. It usually INCREASES Cart abandonment.”
Many people asked me WHY having a coupon code field in their checkout process could actually increase shopping cart abandonment?
There are actually several reasons I recommend against having a coupon code field in your shopping cart.
The first reason comes out of observations I’ve made during usability testing. When I conduct usability tests for clients, we recruit actual people to navigate the client’s website and try and perform certain tasks to identify points of failure in the navigation process and user experience.
A behavior I’ve observed in multiple usability tests is website [...]
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The feedback and response I got to my recent “My Squeeze Pages Suck” video was great.
… At least MOST of it.
While I got dozens of great emails from folks telling me they liked the video, I did get one not-so-nice email that I got a chuckle out of.
In my email and video I talked about running tests to increase the “opt-in” rate of your landing pages.
Well here is the reply I got from one subscriber:
“Isn’t the word………..”option”??? Just wondered!!!
Guess your “optins” suck because maybe,,,,,,,,you can’t even spell properly?????”
LOL… Of course any true online marketer knows that an “Opt-In” happens when somebody OPTS INto your email list. I guess they have the “option” not to “opt-in”… 
But as humorous as this example was (at least to me), it does contain a valuable marketing lesson.
And that is this…
When trying to communicate or persuade, you should never take for granted that your [...]
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