Book Recomendation: Change-Friendly Leadership by Dr. Rodger Dean Duncan

Change-Friedly LeadershipI rarely recommend products or books on my blog, but after reading it I couldn’t let it go without letting you know about it!

As you’ve probably guessed by the title of my post, the name of the book is:

“Change-Friendly Leadership” by Dr. Rodger Dean Duncan

We live in a moment of history when change is so fast-paced that we sometimes see the present only when it’s already starting to disappear.

And such a time requires a special kind of leadership.

Here’s some of what Stephen M.R. Covey said in the book’s foreword:

“A truly splendid book … highly relevant, tremendously insightful, remarkably accessible. Rodger deeply understands the change process and how difficult it is for people and organizations to manage change. This profound understanding gives him an insightful perspective into how to solve it, i.e., ‘how to engage people’s heads, hearts, and hopes.’ Rodger has created a

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Hackersafe Logo and McAffe Secure Seal Test Results Revisited (Does it still help?)

Hacker Sfae Logo

Hacker Safe LogoBecause I was one of the first people to do any serious split and multivariate testing of the Hacker Safe Logo years ago, I’m asked all the time if displaying the seal still boosts conversion rates.

For a while I was reluctant to share some of my later testing results, because Hacker Safe was bought out by McAfee a couple years ago and they changed the logo from being the “Hacker Safe Seal” to the “McAfee Secure Seal”.

My early testing after this change showed a fairly big drop in the conversion boost produced by using the logo/seal on most sites tested.

Don’t get me wrong, even the “McAfee Secure” version still out performed having NO security seal or logo, but the big gains I had seen with the Hacker Safe version had dropped off.

There were a couple reasons for this…

First, the…

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Learn from me WITHOUT buying?

IMPORTANT FREE CONVERSION BOOSTING TIPS CONTAINED! (READ EVERY WORD!)

Yesterday I announced that I was opening up 2 new spots in my Private Platinum Coaching group and I sent an email to a small, handpicked part of my email list.

Here is the video I recorded:
http://www.ConversionDoctor.com/videos/double-sales/

Now I’m not giving you the link to the video today because I want you to join my Platinum group. The spots will probably already be filled by the time you watch the video. (I know 1 of them is gone already…)

But the reason I want you to watch the video is to help you understand the POWER of making what I call an “IQ Test” offer.

The key to high conversion rates is NOT great copy, it’s NOT testing, it’s NOT targeted traffic, it’s NOT making people “know, like, and trust” you…

Yes, all of those things are important and…

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Increase Website Conversion Rates With These 29 Posts

Increase Conversion RatesWith over 5 years of content posted to my blog, new readers who want to increase their website’s conversion rates often get lost or miss out on some of my best conversion rate boosting content.

So to help you increase your online conversion rates quickly I’ve listed some of my most popular conversion rate increasing tips, videos and blog posts below!

1. My #1 Conversion Boosting Secret Revealed… (Free!)

2. Discover The 19 Critical Elements of a Winning Sales Letter! (FREE Video…)

3. How to Boost Conversion Rates at 1ShoppingCart by up to 20% in Under 60 Seconds!

4. Do Coupon Codes INCREASE Checkout Abandonment?

5. We Hate Spam (and our optin rate) As Much As You Do…

6. Do THIS before you write ANY copy! (And you’ll make WAY more money…)

7. How To Double Your Online Sales (Even in a “Bad”

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How to Make 2010 Your Best Year Ever!

As I mentioned in one of my latest blog posts, something I try and do at the end of each year is take 3 or 4 days, lock myself up in a hotel and conduct what I call my “goal setting retreat”.

During these sessions, I review the previous 12 months and plan out my business (and life) strategy for the next 12 months.

These periods have often been some of the highest leverage and ROI activities I’ve ever engaged in.

Several of my biggest businesses and jumps in income, and dramatic changes in my lifestyle have come out of these multi-day planning sessions.

One of the key activities in my goal setting retreat is laying out my 12 month plan for each of my businesses and companies.

Having a detailed, month-by-month, year long plan for your business creates a level of focus, direction and momentum that you…

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