Everyone needs mentors…

Earlier this week, my friend and mentor Michel Fortin, sent me an outstanding complement/testimonial.

Here’s what Michel wrote:

When Eric Graham Speaks,
I Not Only Listen. I Take Notes.

fortin2.jpg“There are few people who fully understand the intricate process of converting more browsers into buyers, and the in’s and out’s of turning more people into profits.

Eric Graham is one such person. When he speaks, I not only listen. I take notes. I learn from Eric. Always. And if you want to learn how to take your web business to the next level and beyond, you should, too.”

-Michel Fortin,
www.TheCopyDoctor.com

I’m sure over the years I’ve taken far more notes from what Michel has said that he has taken from what I have said. But, I am deeply touched by his glowing endorsement none the less.

I’ve studied Michel’s work and considered him…

[...]

Click Here Now to Read the Rest or Post a Comment


Category: Affiliate Conversion, Building Trust, Conversion Rate Improvement, Copywriting, Email Conversion, Landing Page Conversion, Marketing, Multivariate Testing, Online Marketing, Online Video, Split Testing, Testing and Tracking, Web Analytics
2 comments

I can improve the conversion rate of ANY website… Guaranteed! (…or I’ll pay YOU $250!)

I’ll Bet You $250 I Can Improve
Your Website’s Conversion Rates”…

Smart marketers and savvy business owners understand the profit boosting power of measuring, knowing and optimizing every step in their sales and conversion process.

Unless you’re continually improving your ability to persuade your visitors to buy, you’re losing ground. With the rapid changes in the eCommerce arena, you’re either growing or you’re dying”… “There just ain’t no third direction!”

The fact that you are even reading my blog tells me one important thing about you… You already understand even a small boost in your conversion rates will produce a huge boost in your income and profits. And… You just know, your website can sell more effectively with right changes here and the right tweaks there.

The question is, do you know which changes and tweaks you need to make?

To help website owners just like you…

[...]

Click Here Now to Read the Rest or Post a Comment


Category: Affiliate Conversion, Conversion Rate Improvement, Copywriting, Email Conversion, Landing Page Conversion, Online Marketing, Online Video, Testing and Tracking, Web Analytics, Web Usability, Website Design
7 comments

Checkout page split test results… (Product descriptions matter!)

If you’ve read my blog or newsletter for any length of time you know that I am a fanatical tester.

Yesterday the results of a test I’ve been running came in and I though I would share those results with you.

One of the variables I recently tested was the “product description” that appears on the checkout page for 1ShoppingCart.com based carts.

This was for a special promotion I did for one of my affiliates, offering his subscribers special Live (GotoMeeting based) 1-on-1 website evaluations and conversion rate improvement consultations for only $97…

The control simply said:
“Half Hour Consultation $97.00″.

The test version was more benefit focused:
“Live 30 Minute 1-on-1 Conversion Boosting Website Evaluation $97.00″

This was the only difference between the two versions. The salesletter copy and calls to action were identical. The only variable was the checkout page version visitors…

[...]

Click Here Now to Read the Rest or Post a Comment


Category: Affiliate Conversion, Conversion Rate Improvement, Copywriting, Landing Page Conversion, Multivariate Testing, Split Testing, Testing and Tracking
8 comments

Repent Ye Sinners! Marketing God, Jim Edwards Proclaims “The Ten Web Site Commandments”!

My friend an mentor Jim Edwards has done it again with a great post to his blog in which he identifies the “The Ten Web Site Commandments”.

I loved this post so much I’ve reprinted it in it’s entirety below.

“What makes a good web page?”

People ask me this all the time, though they often encounter
difficulty boiling the question down to so few words.

You, like any serious website operator, want to know how to
create and maintain the best possible website that nets you
the most sales and subscribers.

The following “commandments” represent the ideals towards
which every new or existing website should aspire.

1. Thou Shalt Have Purpose
– Clearly define the site’s purpose and ensure all content,
graphics, and text tightly focus on that purpose.

Discard all extraneous or distracting material and regularly

…

[...]

Click Here Now to Read the Rest or Post a Comment


Category: Affiliate Conversion, Building Trust, Conversion Rate Improvement, Copywriting, Online Marketing, Online Merchandising, Product Creation, Testing and Tracking, Traffic Quality, Web Analytics, Web Usability, Website Design
3 comments

The Shocking Reason Why Cheating Your Affiliates Costs YOU Money!

Recently I stumbled across a Clickbank merchant who was using a very sneaky method to cheat his affiliates. The checkout on his main salesletter correctly linked to Clickbank, so affiliates got paid for people who bought on the first visit.

However, he was using several aggressive name capture techniques (which is great), but in his post opt-in autoresponder sequences he sent all of the traffic to a different sales letter with a 1shoppingcart checkout. (Thus avoiding paying affiliate commissions on sales generated by his follow up sequence.)

What this guy doesn’t understand is that he is not just cheating his affiliates… He’s cheating HIMSELF!

I’m always astounded by merchants, publishers and retailers who try and weasel out of paying their affiliates a fair commission. This is one of the dumbest and most shortsighted things that online merchants can do.

They are missing the most fundamental aspect of affiliate marketing… The…

[...]

Click Here Now to Read the Rest or Post a Comment


Category: Affiliate Conversion, Building Trust, Conversion Rate Improvement, Online Marketing, Podcasts, Traffic Quality, Web Analytics
Leave a comment
Page 7 of 7« First...34567