Double Opt-in is fine, but DOUBLE OPT-OUT?! Geeesh”…

To keep up to date on the latest techniques and information (and to spy on the conversion and marketing processes of others) I subscribe to a TON of newsletters, ezines and mailing lists.

Well, from time to time (to keep my inbox borderline manageable) I go through and unsubscribe from any lists that are not sending quality information.

I just got this response when I clicked the unsubscribe link in an email from one such list:

Your email address ‘’ has been submitted to be unsubscribed from the ‘webnetlist’ mailing list.

This unsubscribe command requires your confirmation that you want to be unsubscribed.

To confirm that you do want to unsubscribe, reply to this message so that the words “ok 4885157” appear somewhere on the subject line.

Make sure that your reply message is addressed to

You will receive notification that your confirmation has been received, and


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The Dirty Little Secret Nobody Tells You About Website Testing…

I’ve got a confession to make. This may come as a surprise to you (after all, I’m a testing fanatic)… But, testing doesn’t improve website conversion every time.

Nearly all “online marketing gurus” promote the benefits of conducting split tests and multi-variable tests on your website. But, few (if any) tell you the WHOLE truth about how to test, what to test and what results to realistically expect from your testing.

The consequences? Many online markers become confused by and disappointed with their first fledgling attempts at conducting testing campaigns on their websites.

Because their results often don’t live up to the “hype”, they become discourage and simply assume that “testing doesn’t work” or “it’s not worth the effort”.

I hear this from my clients all the time. They will tell me, “oh… I tried testing on my site and it didn’t help.”

Well… in an effort to clear up…


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Fortin on Headlines…

One of my top copywriting mentors, Michel Fortin has just posted one of the most meaningful and enlightening articles on headline writing that I have read in ages. I have over a dozen paid products on my shelf and hard drive entirly dedicated to headline writing and I honestly can say that this one blog post contains more response boosting wisdom than all of the combined!

Over the next few months I will be going back through all of my sites and my split-test coaching clients sites to test many, many of the outstanding headline templates Michel revealed in this post.

So… Unless you are already making more money than you know what to do with, I would suggest that you head over to Michel’s blog, print out the entire post, read it at least 5 or 6 times then laminate it and hang it above your monitor…


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Improving Conversion Rates: The Best Investment You Can Make In Your Web Site.

Niche after niche and industry after industry have proven that once a marketer with an obsession for maximizing traffic conversion enters the niche, its “game over” for the existing websites in that market that don’t adapt… […]

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Steve Irwin (The Crocodile Hunter) “…an Absolutely Brilliant Marketer!

Steve Irwin The Croc Hunter

My daughters and I loved watching The Crocodile Hunter. Steve’s Passion and enthusiasm for wildlife conservation were unmatched. But in addition to being a masterful entertainer and educator. Steve Irwin was also a brilliant marketer.

Instinctively he knew that to spread his message of conservation, he needed to first grab his audience by the eyeballs and get their attention.

A skilled showman and communicator, he could make the most mundane animals appear deadly and interesting. Captivating his audience by building suspense and tension that kept them riveted to his message.

With his hyper-animated presentation, colorful language (he introduced the world to his very Aussie catch phrase "Crikey") and unwaveringly khaki wardrobe he created a consistent and memorable personal brand. He was his own, walking talking USP (unique selling proposition.)

While many wanabes and knock-offs tried to copy his adventurous style and antics none of them ever came close…


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