How to Double Your Sales Volume (By improving only by 2.5%…)

Double Sales in 2013I was recently talking with a friend of mine on Facebook, and helping her figure out how to double her sales in 2013, and I thought I’d share the advice I gave her… (Jut in case YOU want to double yours sales this year too!)

Here is what I told her:

To double your business in 2013, we need to focus on 3 main things (at the same time we are putting the systems and procedures in place to handle the growth.)

There are only 3 ways to grow a business:

1. Increase the number of leads (or traffic) you are getting.
2. Increase the conversion/response rate you have with those leads/visitors.
3. Increase the amount of money each buyer spends in each transaction, or increase their frequency of purchase.

That’s it… There are really NO other ways to grow your business. All activities…

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Category: Conversion Rate Improvement, Copywriting, Landing Page Conversion, Marketing, Offline Marketing, Online Marketing, Success and Mindset
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Book Recomendation: Change-Friendly Leadership by Dr. Rodger Dean Duncan

Change-Friedly LeadershipI rarely recommend products or books on my blog, but after reading it I couldn’t let it go without letting you know about it!

As you’ve probably guessed by the title of my post, the name of the book is:

“Change-Friendly Leadership” by Dr. Rodger Dean Duncan

We live in a moment of history when change is so fast-paced that we sometimes see the present only when it’s already starting to disappear.

And such a time requires a special kind of leadership.

Here’s some of what Stephen M.R. Covey said in the book’s foreword:

“A truly splendid book … highly relevant, tremendously insightful, remarkably accessible. Rodger deeply understands the change process and how difficult it is for people and organizations to manage change. This profound understanding gives him an insightful perspective into how to solve it, i.e., ‘how to engage people’s heads, hearts, and hopes.’ Rodger has created a…

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Category: Building Trust, Marketing, Recomended Blogs, Success and Mindset
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Hackersafe Logo and McAffe Secure Seal Test Results Revisited (Does it still help?)

Hacker Sfae Logo

Hacker Safe LogoBecause I was one of the first people to do any serious split and multivariate testing of the Hacker Safe Logo years ago, I’m asked all the time if displaying the seal still boosts conversion rates.

For a while I was reluctant to share some of my later testing results, because Hacker Safe was bought out by McAfee a couple years ago and they changed the logo from being the “Hacker Safe Seal” to the “McAfee Secure Seal”.

My early testing after this change showed a fairly big drop in the conversion boost produced by using the logo/seal on most sites tested.

Don’t get me wrong, even the “McAfee Secure” version still out performed having NO security seal or logo, but the big gains I had seen with the Hacker Safe version had dropped off.

There were a couple reasons for this…

First, the…

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Category: Building Trust, Conversion Rate Improvement, Landing Page Conversion, Multivariate Testing, Offline Marketing, Split Testing, Testing and Tracking, Usability Testing, Web Analytics, Web Usability, Website Design
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Here is The First and Most Important Step in Good Search Engine Optimization (SEO)

Why am I talking about SEO on a “Conversion Blog’?

What many of my readers may be surprised to find out about me is that the whole “Conversion Doctor” brand, represents only a small fraction of my online income.

I spend 90% of my time actually DOING this stuff and only 10% of my time TEACHING it (as you can tell by the few times I’ve posted in the last 6 months.)

So because I sell real-world products in real-world markets, unlike many of the other so-called “guru’s” who have never made a dime selling anything other than “how to make money online” products, I’ve actually had to get good at driving REAL traffic.

(The dirty secret about many “guru’s” is that the ONLY traffic source they have or know how to build is 100% dependent on big, multi-JV partner launches.)

Because of this, I’ve continually stayed on the cutting…

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Category: Affiliate Conversion, Conversion Rate Improvement, Landing Page Conversion, Marketing, Online Marketing, Pay Per Click Conversion, Testing and Tracking
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Are You a Part of The One Act Revolution?

A friend of mine recently posted a powerful, inspiring video.

(Nothing for sale… Just good ‘ol inspiration!)

But before you watch it…

I want to share a powerful, true story. I hope it inspires you, brightens the remainder of your day, then illuminates the rest of your holiday season.

It’s the story of a young man, Rick Hoyt, born in 1971. Rick’s suffering started at birth. Lack of oxygen left him a spastic quadriplegic with cerebral palsy. Even though his parents were encouraged by experts to institutionalize him, they refused.

Trust me, this story gets better.

Rick couldn’t walk or speak, but his eyes would follow them around the room. They knew they were “reaching” him. They were determined he would someday communicate with them. It was years before a group of engineers from Tufts University built a computer that allowed Rick to do just that!

His first words were…

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Category: Blogroll, Recomended Blogs, Success and Mindset
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