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One of my coaching clients read my last post, Do Coupon Codes INCREASE Checkout Abandonment?, asked me a question about how to turn off the coupon code field when using 1ShoppingCart (the shopping cart system I currently use.) So I recorded him a quick video showing how to do it, and I figured it may be of help to you as well! So enjoy: [...]
(Click here to follow me on Twitter.) One of my recent Conversion Tips, that I received a ton of questions about was the following… Many people asked me WHY having a coupon code field in their checkout process could actually increase shopping cart abandonment? There are actually several reasons I recommend against having a coupon code field in your shopping cart. The first reason comes out of observations I’ve made during usability testing. When I conduct usability tests for clients, we recruit actual people to navigate the client’s website and try and perform certain tasks to identify points of failure in the navigation process and user experience. A behavior I’ve observed… [...] As I often do, I posted one of my “Conversion Tips” to Twitter today, and the response was fantastic and I got a ton of re-tweets! This was the tip:
Several people asked me to expand on the tip, so here it goes… I’m not sure who started it, but it’s everywhere. (I probably still have it on a few of my own sites.) That’s the statement near the submit button on websites all over the net. In fact, according to Google, the phrase “we hate spam as much as you do” is found on over 2,000,000 pages. People see other websites using the phrase, assume it must work and paste it on their own site. But guess what?… [...] |
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