I recently recorded this video for one of my email coaching clients (along with a couple others that I’m NOT going to share.)

But it turned out so good that I thought I’d share it with you too!

In this video I walk you through a pre-copywriting worksheet I fill out every single time I am going to be writing any kind of sales copy.

This includes writing full salesletters for my own business or for my clients, creating sales videos, webinars and even live speaking engagements where I have an offer at the end.

Now, some people know that I’m almost obsessive about creating checklists and procedures for just about EVERYTHING I do in my business.

But if you want to achieve maximum results in your own business you need to develop checklists and procedures for everything YOU do as well.

By going through this pre-copywriting procedure, the quality…

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