Do Pictures of Women Convert Better Than Pictures of Men?

woman-point.jpgAfter sharing the results of my “Point at Your Opt-in Box” test, one of my blog readers, Jay Jennings (from sonictoolkit.com) asked a great question…

Jay asked…

“I’d like to see the test results of splitting between a guy pointing, and a woman pointing. My hunch is the woman would win out, even if she’s not the “owner” of the site.”

Well… It just so happens that I have actually tested this exact thing several times in several markets. And what I’ve found is [...]

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Category: Building Trust, Conversion Rate Improvement, Landing Page Conversion, Marketing, Multivariate Testing, Online Marketing, Online Merchandising, Split Testing, Testing and Tracking, Web Analytics, Website Design
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Want People to Take an Action on Your Site? POINT It Out!

point.jpgIt always amazes me when web designers try and hide the primary call to action on a page or make it “blend in” with the overall design.

Time and time again my test results have shown that the bigger, bolder and more obvious you make your primary call to action, the higher your conversion rates will be.

Bigger buttons, high contrast borders around buttons, arrows pointing at your calls to action… These are all ways to draw more attention to the action you want visitors to take.

Well… Here are the results of yet another test that illustrates this principle.

The following test was conducted on one of my coaching clients forced opt-in pages.

In this test we wanted to see if using a large “action shot” picture of the client pointing at the opt-in box, would help boost conversion rates.

In the control version we used his standard opt-in box area, with no image.

In [...]

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Category: Conversion Rate Improvement, Landing Page Conversion, Multivariate Testing, Online Marketing, Split Testing, Testing and Tracking, Website Design
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Do You Feel Stuck? JP Has The Cure For Sluggish Sales…

Sorry about the short notice on this but I just found out about this call myself.

In just a couple hours (3:00 PM Central) my friend JP Maroney is conducting a special FREE call that you should definitely attend.

Why?

Because, every entrepreneur — every business — feels
stuck at one time or another.

When growth is sluggish, cash-flow sucks and
profits are down.

It’s a natural part of the Entrepreneurial
life-cycle.

The good news: Miracle growth is not only
possible – it can be downright easy!

In fact…

You’ll find out exactly how to create the
kind of growth you want in your business when
you attend this red-hot “Business Breakthrough
TeleWebCast” presented by my colleague –
busines growth strategist and best-selling
author, JP Maroney.

>>> http://web-site-evaluations.com/rec/jpcall.htm

It happens TODAY at 3:00 Central –

But, be warned…

This jam-packed session is like nothing you’ve
ever experienced.

You’ll learn JP’s unorthodox, take-it-to-the-bank
strategies, tactics, and secrets for creating the
explosive business growth you’ve always hoped
for… but not yet grasped.

Register Here:
>>> http://web-site-evaluations.com/rec/jpcall.htm

When You Attend You Will Learn JP’s…

*** [...]

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Category: Offline Marketing, Online Marketing, Success and Mindset
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