We recently had a family emergency that has helped me keep things in perspective..
My 3 year old daughter was playing with her big sisters and wound up getting a rather bad head injury.
In fact it was so bad that we had to take her to the hospital emergency room. She had a large gash […]

Popularity: 12% [?]

My friend Rick Butts recently asked me to be part of the faculty for his just released Visitors2Cash workshop (www.visitors2cash.net.)
And of course knowing of my magical Conversion Jedi powers, he asked me to give him a quick critique of his sales process.
So, I decided to record him a short (at least compared to the 2 […]

Popularity: 16% [?]

Eric here with a real quick opportunity…
As I’ve mentioned before, later this year I am going to be releasing my Conversion Rate Secrets course. It will most likely be an complete 8 week Webinar based training system where I cover everything from usability, building trust, copywriting and persuasion (not just THEORY but actual test […]

Popularity: 15% [?]

One of the core principles in my conversion rate optimization process is building trust with website visitors.
Usually in working with new clients, when I bring up the concept of online trust building, the questions I get are centered around logos and seals to add, copywriting changes to make and other trust building tactics.
And that’s fine… […]

Popularity: 9% [?]

I charge $500 per hour for one-on-one consultation. And, as I mentioned last week, I’ll probably need to raise that fee soon (or end 1-on-1consulting altogether) because demand for my time and services is so high I have to turn away 90%+ of the new potential clients that inquire.
I can pick and choose the […]

Popularity: 7% [?]