I’ll Take MY Girls Over The Rich Jerk’s Girls Any Day of The Week…

erica-face.jpgWe recently had a family emergency that has helped me keep things in perspective..

My 3 year old daughter was playing with her big sisters and wound up getting a rather bad head injury.

In fact it was so bad that we had to take her to the hospital emergency room. She had a large gash in the top of her head that was so long and so deep I could actually see part of her skull. (Take it from me… As a father, if there is ANY part of your child you never want to see it’s their skull!)

Fortunately she is doing just fine (except for a few STAPLES in her head!)

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Category: Building Trust, Marketing, Offline Marketing, Online Marketing, Recomended Blogs, Success and Mindset
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Want a FREE Sample of My Video Website Evaluations? Watch This Video…

cr-doc002-sm.jpgMy friend Rick Butts recently asked me to be part of the faculty for his just released Visitors2Cash workshop (www.visitors2cash.net.)

And of course knowing of my magical Conversion Jedi powers, he asked me to give him a quick critique of his sales process.

So, I decided to record him a short (at least compared to the 2 to 4 hour Conversion Booster Website Evaluations I’m used to doing) video based website evaluation.

Now the video is not nearly as in depth as I go in my full blown paid, Website Critiques, but it will give you a pretty good taste of what you’ll get if you order one.

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Click Here to View The Free Video

And no… This is NOT some 36 minute affiliate pitch for his workshop. In this mini website evaluation I rip his squeeze page and salesletter apart, giving Rick DOZENS of…

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Category: Conversion Rate Improvement, Landing Page Conversion, Marketing, Multivariate Testing, Online Marketing, Online Video, Pay Per Click Conversion, Split Testing, Testing and Tracking, Website Design
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Want YOUR Website to be Featured in My Upcoming Course? (And get free access?)

opp.jpgEric here with a real quick opportunity…

As I’ve mentioned before, later this year I am going to be releasing my Conversion Rate Secrets course. It will most likely be an complete 8 week Webinar based training system where I cover everything from usability, building trust, copywriting and persuasion (not just THEORY but actual test results), testing and tracking, Google Website Optimizer (and other testing tools, Google Analytics, what to test, how to test, reducing checkout abandonment and MUCH more.

I guarantee this will be hands down the most comprehensive and complete conversion rate optimization training ever offered by ANYONE. Period.

But… I have a bit of a problem.

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Category: Conversion Rate Improvement, Landing Page Conversion, Marketing, Multivariate Testing, Online Marketing, Online Video, Pay Per Click Conversion, Product Creation, Split Testing, Testing and Tracking, Traffic Quality
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To Build Trust Online You Must FIRST Be Trustworthy!

trust-me.jpgOne of the core principles in my conversion rate optimization process is building trust with website visitors.

Usually in working with new clients, when I bring up the concept of online trust building, the questions I get are centered around logos and seals to add, copywriting changes to make and other trust building tactics.

And that’s fine… I have an overwhelming amount of test data to help identify the exact tweaks to make on your website to contribute to building trust with your visitors.

But, while the trust building tweaks and tactics are fine to an extent, the real fundamental way to build long-lasting trust online (or offline for that matter) can be summed up in two words…

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Category: Building Trust, Conversion Rate Improvement, Copywriting, Landing Page Conversion, Marketing, Offline Marketing, Online Marketing, Recomended Blogs, Success and Mindset
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Is $34,825 Per Hour Really Possible?

microphone.jpgI charge $500 per hour for one-on-one consultation. And, as I mentioned last week, I’ll probably need to raise that fee soon (or end 1-on-1consulting altogether) because demand for my time and services is so high I have to turn away 90%+ of the new potential clients that inquire.

I can pick and choose the clients, websites and projects that I WANT to work on. Because honestly… I don’t NEED to accept anything simply for the money.

But as busy as I am at $500 an hour, there is one activity in my business that earns me more money per hour than any other single activity.

In fact, I’ve earned over $34,825 in a single hour from this activity. (And that’s nothing compared to what a few of my friends earn doing this. It’s not uncommon for a few of my friends like Armand Morin to earn over…

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Category: Marketing, Offline Marketing, Online Marketing, Product Creation, Success and Mindset
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