Under Promise and Over Deliver. (Another blog post about steak…)
Monday, April 2nd, 2007We’ve all heard (or read) the advice, “sell the sizzle and not the steak.” And this is good advice to follow, as long as you’ve got a great “steak” to sell.
But, I think many online marketers are misinterpreting that saying to mean that as long as you “hype the sizzle”, the meat isn’t important. […]
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