Earlier this week, my friend and mentor Michel Fortin, sent me an outstanding complement/testimonial.
Here’s what Michel wrote:
When Eric Graham Speaks, I Not Only Listen. I Take Notes.
“There are few people who fully understand the intricate process of converting more browsers into buyers, and the in’s and out’s of turning more people into profits.
Eric […]

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My friend (and one of my blog readers) James Brausch recently posted an outstanding recommendation on his blog for those who simply cannot afford to pay $15,000+ to have a top copywriter (like Michel Fortin) craft their website copy.
(And it’s not what you think…)
His recommendation is just so good I had to share […]

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Following good usability “best practices” can go a long way towards improving conversion rates on your website.
However, as actively involved as I am in usability testing and the usability community, I often find myself at odds with many of the usability “Gurus” recommendations.
Particularly when these recommendations are aimed at encouraging ecommerce merchants to follow usability […]

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Okay… Well, maybe the FTC doesn’t INTENTIONALLY want to help you sell more online.
But, if you follow a couple of their guidelines higher conversion rates should be a natural side effect.
Let me explain…
A document that all online merchants need to familiarize themselves with (or risk incurring the wrath of Uncle Sam) is the FTC’s […]

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I’ll Bet You $250 I Can Improve
Your Website’s Conversion Rates”…
Smart marketers and savvy business owners understand the profit boosting power of measuring, knowing and optimizing every step in their sales and conversion process.
Unless you’re continually improving your ability to persuade your visitors to buy, you’re losing ground. With the rapid changes in the eCommerce arena, […]

Popularity: 3% [?]