I’m a firm believer in giving. I give of my time, I give of my knowledge and expertise and I give of my money.
As I mentioned in a blog post a while back (why do I blog), my belief in giving is one reason I share many of my test results here on my […]

Popularity: 2% [?]

Last week I shared some usability related split test results with you, showing the critical importance “link appearance” has on response rates.
The results of our link appearance tests were clear… Blue and underlined links convert the best.
However… I didn’t share the data for ALL of the link variations I tested during that campaign.
In […]

Popularity: 4% [?]

As I mentioned in an earlier blog post, most Usability experts don’t conduct actual split testing.
Usability testing is important, but if you want to optimize your landing page for a particular ACTION, then split testing or multivariate testing is necessary.
Over the past few years I’ve put MANY usability “best practices” to the test in an […]

Popularity: 6% [?]

My friend and a brilliant business growth strategist, best-selling author and award-winning speaker, JP Maroney just “Tagged” me on his blog.
When I saw Michel Fortin get tagged a few days ago, I figured my time was coming.
So here it is…
Why Do I Blog?
1. Mo’ Money, Mo’ Money, Mo’ Money!
Initially my motivations for starting a blog […]

Popularity: 6% [?]

When I’m conducting testing campaigns or Conversion Rate Optimization (CRO) projects for my clients, one of the (many) metrics I always try and track is refund rates.
As I’ve discussed before on this blog, refund rates that are too low can actually be a sign that you’re not “selling hard enough” and are leaving money on […]

Popularity: 3% [?]