Give and Ye’ Shall Receive…

ship.jpgI’m a firm believer in giving. I give of my time, I give of my knowledge and expertise and I give of my money.

As I mentioned in a blog post a while back (why do I blog), my belief in giving is one reason I share many of my test results here on my blog. While most other testers guard their data like it is gold. (Which it is!)

I’ve found, almost without exception that the wealthiest and most successful individuals are some of the most generous and giving people you will ever find.

A great example is my friend (and fellow 2%er), James Brausch. He is going on a cruise in March so what is he doing? He is offering to pay the way for one luck blog reader to go on the cruise with him. No strings attached. What a guy!

But, that’s why…

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Category: Success and Mindset
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What in the Heck is “Secondary Link Feedback”?! (And how can it help you sell more?)

links-fire.jpgLast week I shared some usability related split test results with you, showing the critical importance “link appearance” has on response rates.

The results of our link appearance tests were clear… Blue and underlined links convert the best.

However… I didn’t share the data for ALL of the link variations I tested during that campaign.

In addition to the “link appearance” test, I conducted several “link behavior” tests.

Link behavior simply refers to how links “behave” when the mouse hovers over them.

Two terms I coined a while back to describe link behavior are:

“Primary Link Feedback” and “Secondary Link Feedback”.

“Primary Link Feedback” is the mouse cursor changing from an “arrow” to a “pointing finger” when the mouse hovers over a link or clickable button.

prime-feed.gif

“Secondary Link Feedback” occurs when there is ANY secondary indication that a link or button is clickable. This feedback can be…

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Category: Conversion Rate Improvement, Copywriting, Landing Page Conversion, Multivariate Testing, Online Marketing, Split Testing, Testing and Tracking, Usability Testing, Web Analytics, Web Usability, Website Design
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Usability Split Test Results: Link Appearance Matters More Than You Think…

blue-links.jpgAs I mentioned in an earlier blog post, most Usability experts don’t conduct actual split testing.

Usability testing is important, but if you want to optimize your landing page for a particular ACTION, then split testing or multivariate testing is necessary.

Over the past few years I’ve put MANY usability “best practices” to the test in an effort to ensure that the popular usability dogma is indeed accurate.

Over the next few months I’ll be sharing the results of some of these tests here on my blog (but many of my findings are simply too good or controversial to share with the “general public” so those will still be reserved for my paying clients/audiences.)

Today I want to share some data on link appearance that actually DOES support conventional usability wisdom.

(Although as you will see, many if not most web designers routinely ignore this wisdom.)

For several years…

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Category: Affiliate Conversion, Conversion Rate Improvement, Copywriting, Landing Page Conversion, Multivariate Testing, Pay Per Click Conversion, Split Testing, Testing and Tracking, Traffic Quality, Usability Testing, Web Usability, Website Design
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Why Do I Blog?

My friend and a brilliant business growth strategist, best-selling author and award-winning speaker, JP Maroney just “Tagged” me on his blog.

When I saw Michel Fortin get tagged a few days ago, I figured my time was coming.

So here it is…

Why Do I Blog?

1. Mo’ Money, Mo’ Money, Mo’ Money!

Initially my motivations for starting a blog were pretty selfish. (Yes… I’m a greedy, money grubbing capitalist and proud of it!) I wanted to expand awareness about my consulting, speaking, copywriting and website evaluation services. Starting a blog was simply another marketing and publicity vehicle to generate leads, clients and revenue.

And looking back… It has fulfilled that “selfish” purpose exceptionally well. I can directly attribute several hundred thousand dollars worth of speaking engagements, usability testing projects, consulting clients and website evaluations to leads generated from this blog.

2. Build Awareness About Conversion…

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Category: Building Trust, Online Marketing, Success and Mindset, Traffic Quality, Web Analytics, Website Design
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Raise Your Price and Reduce Your Refunds!

When I’m conducting testing campaigns or Conversion Rate Optimization (CRO) projects for my clients, one of the (many) metrics I always try and track is refund rates.

As I’ve discussed before on this blog, refund rates that are too low can actually be a sign that you’re not “selling hard enough” and are leaving money on the table.

However, refund rates that are too high can indicate one of 7 different problems.

The 7 Main Reasons For High Refund Rates

1. Low Quality
The obvious problem a high refund rate indicates is potentially low product quality. If your refunds are high because of a low quality product the solution is simple.

Stop selling CRAP! If your product or service doesn’t add more value to the lives of your customer than the hard earned money they are paying you for it… You’re a thief! Stop it!…

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Category: Conversion Rate Improvement, Copywriting, Landing Page Conversion, Marketing, Multivariate Testing, Online Marketing, Online Merchandising, Split Testing, Testing and Tracking, Traffic Quality, Web Analytics
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