Fortin on Headlines…
One of my top copywriting mentors, Michel Fortin has just posted one of the most meaningful and enlightening articles on headline writing that I have read in ages. I have over a dozen paid products on my shelf and hard drive entirly dedicated to headline writing and I honestly can say that this one blog post contains more response boosting wisdom than all of the combined!
Over the next few months I will be going back through all of my sites and my split-test coaching clients sites to test many, many of the outstanding headline templates Michel revealed in this post.
So… Unless you are already making more money than you know what to do with, I would suggest that you head over to Michel’s blog, print out the entire post, read it at least 5 or 6 times then laminate it and hang it above your monitor to refer to every time you write a headline or conduct a split test.
http://www.michelfortin.com/archives/2006/09/headlines_that_pull_persuade_and_propel/
(What are you still doing here?! Get over to Michel’s blog!)
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