World class copywriter Michel Fortin says that next to proper targeting and good copy, providing PROOF is one of the most critical keys to converting browsers to buyers.
Fortin says:
…the reality is, everything readers see is suspect right from the get-go. It gives new meaning to the word “conversion.” People never believe anything the moment they read your copy, so you need to “convert” them not into buyers but into believers.
I couldn’t agree more!
Check out his full article here:
http://www.michelfortin.com/archives/2006/09/what_surgery_taught_me_about_copywriting/
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on Wednesday, September 27th, 2006 at 2:23 pm and is filed under Building Trust, Conversion Rate Improvement, Copywriting, Marketing, Offline Marketing, Online Marketing, Traffic Quality.
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