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Archive for November, 2006

Checkout page split test results… (Product descriptions matter!)

Thursday, November 30th, 2006

If you’ve read my blog or newsletter for any length of time you know that I am a fanatical tester.
Yesterday the results of a test I’ve been running came in and I though I would share those results with you.
One of the variables I recently tested was the “product description” that appears on […]

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Posted in Affiliate Conversion, Conversion Rate Improvement, Copywriting, Landing Page Conversion, Multivariate Testing, Split Testing, Testing and Tracking | 5 Comments »