If you’ve read my blog or newsletter for any length of time you know that I am a fanatical tester.
Yesterday the results of a test I’ve been running came in and I though I would share those results with you.
One of the variables I recently tested was the “product description” that appears on the checkout page for 1ShoppingCart.com based carts.
This was for a special promotion I did for one of my affiliates, offering his subscribers special Live (GotoMeeting based) 1-on-1 website evaluations and conversion rate improvement consultations for only $97…
The control simply said:
“Half Hour Consultation $97.00″.
The test version was more benefit focused:
“Live 30 Minute 1-on-1 Conversion Boosting Website Evaluation $97.00″
This was the only difference between the two versions. The salesletter copy and calls to action were identical. The only variable was the checkout page version visitors were taken to when they clicked my order link.
And the [...]
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