Copywriter and marketing consultant Ray Edwards posted a short article on his blog listing “3 Mistakes That Kill Copy“. I’d suggest you give it a quick read.
Ray points out the three following copy killers:
1. Focusing On You, Not Your Customer.
2. Using Cliche Language.
3. Speaking Inappropriately. (Using language patterns that cause your audience to disagree […]

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Well”… I’ve finally made the jump and begun recording my own Podcasts.
You can see the results here:
http://feeds.feedburner.com/ConversionDoctor-Podcast
Basically these initial “Podcasts” are simply me reading (and elaborating on) some of my articles. (I am a big believer in recycling my existing content into multiple formats!)
But in the future I am going to record topic […]

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Jim Edwards recently posted one of his famous “Friday Night SmackDown” videos on his “I Gotta Tell You” multimedia blog.
And he touches on some great points about the proliferation of second rate knock-off products that seem to spring up in responses to just about any successful and profitable product in most niches. (This is […]

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To keep up to date on the latest techniques and information (and to spy on the conversion and marketing processes of others) I subscribe to a TON of newsletters, ezines and mailing lists.
Well, from time to time (to keep my inbox borderline manageable) I go through and unsubscribe from any lists that are not sending […]

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I’ve got a confession to make. This may come as a surprise to you (after all, I’m a testing fanatic)… But, testing doesn’t improve website conversion every time.
Nearly all “online marketing gurus” promote the benefits of conducting split tests and multi-variable tests on your website. But, few (if any) tell you […]

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