World class copywriter Michel Fortin says that next to proper targeting and good copy, providing PROOF is one of the most critical keys to converting browsers to buyers.
Fortin says:
…the reality is, everything readers see is suspect right from the get-go. It gives new meaning to the word “conversion.” People never believe anything the moment they […]

Popularity: 5% [?]

My friend an mentor Jim Edwards has done it again with a great post to his blog in which he identifies the “The Ten Web Site Commandments”.
I loved this post so much I’ve reprinted it in it’s entirety below.
“What makes a good web page?”
People ask me this all the time, though they often encounter
difficulty […]

Popularity: 3% [?]

You’re probably familiar with up-selling and cross-selling. Perhaps you even employ these profit boosting tactics in your marketing.
But how about downselling?
After reviewing and evaluating hundreds of websites, I would have to say that less than 1% of all online sellers are using this powerful conversion booster.
And, that’s too bad, because in every single instance […]

Popularity: 4% [?]

Earlier today Seth Godin posted a all points bulletin on his blog (click here for the full post) looking for small companies or experts who specialize in evaluating and tweaking websites to optimize performance and conversion.
(I don’t know about you… But that sounds just like what I do.)
While most experts will tell you that […]

Popularity: 3% [?]

Recently I stumbled across a Clickbank merchant who was using a very sneaky method to cheat his affiliates. The checkout on his main salesletter correctly linked to Clickbank, so affiliates got paid for people who bought on the first visit.
However, he was using several aggressive name capture techniques (which is great), but in his […]

Popularity: 4% [?]