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Archive for July, 2006

I am sick and tried of “Internet Marketing Gurus”…

Friday, July 21st, 2006

If you have been selling your products or services online for any length of time you have no doubt run across many of the popular online marketing “gurus”.
(I personally hate the word “guru”. I prefer “expert” or “advisor”, but “guru” is used so frequently online I’ve decided to use it in this post”…)
Unfortunately many […]

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Tracking The Online Results of Your Offline Advertising.

Thursday, July 13th, 2006

As you know, tracking conversion rates by individual traffic source is critically important. Different traffic sources can convert at vastly different rates.Tracking the conversion rate of online traffic sources is fairly easy and straight forward. Simply use an adtracking program or service, or use one of the many server side options available.
However, for some reason […]

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What’s your refund rate? Are too few refunds a problem?

Wednesday, July 12th, 2006

Earlier today I had an interesting conversation with a new coaching client.
We were discussing the refund rate on his DVD course (which is only 2%) and he thought I had lost my mind when I told him that 2% was TOO LOW…
I explained to him that I typically view too low of a refund/return rate […]

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Why the heck is your website not selling more? It could be your eyes”…

Monday, July 10th, 2006

If you’re anything like most online marketers or website owners, you’ve probably tried every tweak, trick and technique you can think of to get your website to sell more.
Maybe you’ve even had a few successes and actually improved your conversion rates a bit.
Yet deep down inside, you’re positive that your site is capable of so […]

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  • Smarking
  • Spurl
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  • Wists
  • YahooMyWeb