Sudden Drop in Conversion Rates?
Earlier today I sent a message out to all of my coaching and mentoring
clients to answer a question that I have been asked about a dozen times
over the last few days…
Because I’m sure many of my Blog readers (who are not members of my coaching program) have the same question, I’ve decided to share this with everyone.
The emails typically read some thing like this:
“Eric help please! Oh my God! My conversion rates have fallen
off the edge of the world and my family is going to starve!
Help, Help, Help!!!”
Well… Okay. Maybe that is a bit over the top. But that’s the
general tone. 
Everyone can relax. The world hasn’t ended. It’s just a
“perfect storm” combination of Labor Day weekend and the
hurricane, gas prices and overall uncertainty. These factors
seem to have combined to clobber EVERYONE’S conversion rates over
the past few days.
Trust me, if you are feeling this, it is not just your site.
This is being felt just about across the board. (With a few
notable exceptions… One of my coaching clients owns a website
that specializes in disaster relief and preparedness products.
So as you can imagine his server just about melted this week.)
For those of you who have been tracking and testing for a while
now, you will remember that the same thing happened after 9/11
and on a smaller scale the week the war in Iraq kicked off and
immediately after the Tsunami.
So there is no need to panic, traffic and conversions will
rebound quickly and as long as you keep testing, tracking and
tweaking your conversions will be higher than ever in no time!
For my coaching clients, a few of you have kicked off new split-
tests within the last week or so… I’m going look over your
numbers and see if we need to reset and restart you statistics to
ensure the results have not been skewed by the events of the last
week.
Happy Testing!
Eric
http://www.conversiondoctor.com/conversion-blog/
http://www.web-site-evaluations.com
P.S. - After the tragic events of the last week I feel a bit
strange even talking about things as insignificant in the big
picture as fluctuations in business volume.
I would ask you to see what you can do personally to ease the
pain or suffering of those impacted by these events. Give of
your time, give of your money or give of yourself.
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