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Archive for September, 2005

What a C.I.A. Black Ops Officer Taught Me About Copywriting

Wednesday, September 14th, 2005

When I was in the Air Force, I had the opportunity to attend a
very “special” training course taught by very “special”
instructors.

One of my instructors was a former Navy S.E.A.L. who had left the
Navy to join the C.I.A. as a special operations officer.

…Okay… So you are probably wondering what in the heck all of this
has to do with writing copy.

Let me try to explain…

Popularity: 3% [?]

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How a Blackbelt Got Raped By a Bunch of NERDS!

Sunday, September 11th, 2005

I’ve got to tell you a funny story that happened to me recently…

A few weeks ago, I was playing golf with a friend of mine who owns a chain of martial arts studios. While we were playing he began telling me about how he had just spent over $50,000 having a website designed to promote his business.

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Sudden Drop in Conversion Rates?

Monday, September 5th, 2005

Earlier today I sent a message out to all of my coaching and mentoring clients to answer a question that I have been asked about a dozen times over the last few days…

Popularity: 1% [?]

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Do You Want To Sell More? Then Stop Trying To Be Everything To Everybody!

Thursday, September 1st, 2005

Far too many businesses (online or offline) define their target market as “anyone with a pulse and a wallet.” (Not always in that order.)
If you try to be “everything to everybody”, you will end up being “nothing to nobody”.

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