When I was in the Air Force, I had the opportunity to attend a
very “special†training course taught by very “specialâ€
instructors.
One of my instructors was a former Navy S.E.A.L. who had left the
Navy to join the C.I.A. as a special operations officer.
…Okay… So you are probably wondering what in the heck all of this
has to do with writing copy.
Let me try to [...]
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I’ve got to tell you a funny story that happened to me recently…
A few weeks ago, I was playing golf with a friend of mine who owns a chain of martial arts studios. While we were playing he began telling me about how he had just spent over $50,000 having a website designed to promote his business. [...]
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Earlier today I sent a message out to all of my coaching and mentoring clients to answer a question that I have been asked about a dozen times over the last few [...]
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Far too many businesses (online or offline) define their target market as “anyone with a pulse and a wallet.†(Not always in that order.)
If you try to be “everything to everybodyâ€, you will end up being “nothing to [...]
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