When I was in the Air Force, I had the opportunity to attend a very “special†training course taught by very “special†instructors. One of my instructors was a former Navy S.E.A.L. who had left the Navy to join the C.I.A. as a special operations officer. …Okay… So you are probably wondering what in the heck all of this has to do with writing copy. Let me try to explain… [...]


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