What a C.I.A. Black Ops Officer Taught Me About Copywriting

When I was in the Air Force, I had the opportunity to attend a
very “special” training course taught by very “special”
instructors.

One of my instructors was a former Navy S.E.A.L. who had left the
Navy to join the C.I.A. as a special operations officer.

…Okay… So you are probably wondering what in the heck all of this
has to do with writing copy.

Let me try to [...]

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Category: Conversion Rate Improvement, Copywriting
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How a Blackbelt Got Raped By a Bunch of NERDS!

I’ve got to tell you a funny story that happened to me recently…

A few weeks ago, I was playing golf with a friend of mine who owns a chain of martial arts studios. While we were playing he began telling me about how he had just spent over $50,000 having a website designed to promote his business. [...]

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Category: Building Trust, Conversion Rate Improvement, Copywriting, Testing and Tracking, Traffic Quality, Web Usability
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Sudden Drop in Conversion Rates?

Earlier today I sent a message out to all of my coaching and mentoring clients to answer a question that I have been asked about a dozen times over the last few [...]

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Category: Conversion Rate Improvement, Testing and Tracking, Traffic Quality
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Do You Want To Sell More? Then Stop Trying To Be Everything To Everybody!

Far too many businesses (online or offline) define their target market as “anyone with a pulse and a wallet.” (Not always in that order.)
If you try to be “everything to everybody”, you will end up being “nothing to [...]

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Category: Conversion Rate Improvement, Copywriting
One comment