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Archive for June 10th, 2005

How One Word Or Even One Letter Can Boost Conversion Rates By Over 400%!

Friday, June 10th, 2005

While reviewing the data of one of my consulting clients Google Adwords campaigns I stumbled across a few hard to explain results that perfectly illustrate the very large effect small differences can have on conversion rates.

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Posted in Conversion Rate Improvement, Copywriting, Landing Page Conversion, Online Marketing, Pay Per Click Conversion, Podcasts, Testing and Tracking, Traffic Quality, Web Analytics | 1 Comment »