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Archive for May 16th, 2005

Long Copy vs. Short Copy… If You’re Still Debating This, You’re Missing The Point!

Monday, May 16th, 2005

I’ve seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can’t help but laugh. It’s not a new debate… Ever since the long copy masters of the early 1900’s, people have been arguing for or against the practice.
As a copywriter and conversion specialist, convincing my clients to […]

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