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Archive for May, 2005

Long Copy vs. Short Copy… If You’re Still Debating This, You’re Missing The Point!

Monday, May 16th, 2005

I’ve seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can’t help but laugh. It’s not a new debate… Ever since the long copy masters of the early 1900’s, people have been arguing for or against the practice.
As a copywriter and conversion specialist, convincing my clients to […]

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How to Boost Conversion Rates, While Lowering Merchant Account Fees!

Monday, May 9th, 2005

Discover a tested, proven and virtually unused method to boost your conversion rates, reduce cart abandonment and actually lower your merchant account fees.

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You Don’t Have to be Amazon.com to Achieve 12% Conversion Rates!

Saturday, May 7th, 2005

According to a recent study by Nielsen/NetRatings, Amazon.com converts 12.8% of its visitors into sales.

Do you know how they do it? (I do…)

I’m about to let you in on a little secret that 99% of online marketers (even most of the so called “experts”) don’t seem to understand…

Popularity: 2% [?]

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