I’ve seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can’t help but laugh. It’s not a new debate… Ever since the long copy masters of the early 1900’s, people have been arguing for or against the practice.

As a copywriter and conversion specialist, convincing my clients to test longer copy on their websites is often a very difficult task. After all, online customers have microscopic attention spans and are always in a hurry to move on.

Different visitors have different goals, different personalities and different buying styles. Some visitors will want to read everything you can give them before buying and then they still need “more information” before they can decide. Others just want to know “what are you selling”, “what does it do for me” and “how much is it” and they want to know it NOW!

It may sound like an [...]

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According to a recent study by Nielsen/NetRatings, Amazon.com converts 12.8% of its visitors into sales.

Do you know how they do it? (I do…)

I’m about to let you in on a little secret that 99% of online marketers (even most of the so called “experts”) don’t seem to [...]

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