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Archive for April, 2005

Secret Reasons Why Some Businesses Can Afford to Bid Ridiculous, Amounts On Pay-Per-Click Keywords

Thursday, April 28th, 2005

The other day I was talking to one of my consulting clients on the phone about the return on investment from his Google Adwords campaign. And, he asked me a question that I get several times a week from clients and other online marketers.

His question was…

“Eric, how on earth can my competitors afford to bid over $4 per click for the number one position on the top keywords for my niche?! I can’t make a profit on those keywords at just $2.00 per click!”

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Posted in Conversion Rate Improvement, Traffic Quality | No Comments »