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Okay… I know this has nothing to do with marketing. But hey… It’s my blog! My dad shared this video with me and we both teared up a bit when we watched it together in my office. Even if you are not a pilot, this video is still cool to watch. Particularly if any of your family members served in WWII. Happy Viewing!
But I’m fine with that, because the people it’s going to piss off are not in my target market anyway! And the people that are NOT pissed off by this post may very well have their lives changed if they really take its message to heart. So I’ll gladly risk stepping on a few toes, even losing a few readers and subscribers in order to reach and help those that need to hear this message… That means if you are a whiner, complainer, socialist, atheist, communist, liberal, or anyone else who refuses to take personal responsibility for your own success and wants an employer or some government agency to “take care of you” or give you “job security”, then you had better leave now before [...]
But I wanted to let you know that due to the EXTREME demand for my time and services, I have no choice but to raise the price of one of my most popular services. http://www.Web-Site-Evaluations.com/conversion-booster.htm For the past 8 years I’ve offered my Website Evaluation Service, and over 1,200 smart business owners just like you have dramatically increased their sales and conversion rates by taking me up on the incredible offer. However, because each of these evaluations takes me many hours of my valuable time (the video portion alone is usually around 4 hours by itself), I simply cannot continue offering the service at such a low price. So effective Monday (the 4th) my fee for my Conversion Booster Video Website Evaluation Service will go up by an additional $1,000.00. I absolutely LOVE recording these website evaluations [...]
During these sessions, I review the previous 12 months and plan out my business (and life) strategy for the next 12 months. These periods have often been some of the highest leverage and ROI activities I’ve ever engaged in. Several of my biggest businesses and jumps in income, and dramatic changes in my lifestyle have come out of these multi-day planning sessions. One of the key activities in my goal setting retreat is laying out my 12 month plan for each of my businesses and companies. Having a detailed, month-by-month, year long plan for your business creates a level of focus, direction and momentum that you simply cannot get any other [...]
Actually I made 2 mistakes… My first mistake was trying to send the broadcast myself. I should have let one of my assistants or outsourcers send it. The second mistake was I didn’t follow my own checklist and procedure. The result of these 2 mistakes was an email with the following subject line: Is this keeping you broke {firstname}? Yep… The dreaded {firstname} in the subject line, without actually merging the personalization into the email broadcast. Doh! Way to make my subscribers feel special… NOT! And the funny thing is I should know better. As a pilot, I know the critical importance of following a checklist every single time. No matter how many times you’ve done a certain task, if you don’t follow the checklist you are open to making mistakes. Fortunately, for me all this mistake cost me was [...] |
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Yesterday I made a blunder with an email I sent out to my list announcing 
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